If you are involved in any kind of social website like a blog, a forum, Facebook or Twitter and you've produced interesting content or comments, you may be famous. Or not. My first venture into the social world happened several years ago with a little forum called Drakenation. I'm not sure when Drakenation started but I am sure that we had no more than 20 or 30 people actively involved at the time. It's a forum that discussed what was one of the most boring topics ever...until this last year...Drake University Basketball. Being a Drake fan is kind of like being a Cubs fan. You're a fan of a habitual loser...there's community in that.
So fast forward. Drake has a dream season. Dream stories. National attention. So where does the press go for information? Our little forum...which by the way is not so little. We start seeing our screen names on TV and in the newspaper. Posters on Drakenation are now enjoying a moment of fame as Drake basketbal pundits. Board newbies start asking our opinions. We have friends we don't even know.
So, as you consider your social marketing needs consider your presence on blogs and forums. Don't be like Drakenation...use your own name. You too can become an expert with no real knowledge at all.
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