Making money telling people how to make money

When I first started looking at this blog thing, I ran across a blog called Shoemoney. I was pretty impressed initially. Last night, my brother-in-law showed me a site that gives you demographics of visitors to various sites. So, I looked up Shoemoney. What I found out was that according to this site, Shoemoney appeals to highly educated, poor people. Visitors were very likely to have graduate degrees and very likely to make less than $30k a year. Draw your own conclusions.