There's a genre of creativity that has been inspired by advertising that has become part of Americana. One such campaign is Mac vs. PC. You know the one where the likeable, T-shirt wearing guy debates the nerdy PC guy. Now Mac thinks it's making it's product cool while making PC's uncool. But rather than encroaching on PC territory, it could be cementing its second place position by insulting most of the world that has to work with PCs every day.
Maybe that's okay for Mac. Maybe that's good strategy. After all, without sacrifice, you have no strategy. But brand planners could learn a great deal about the counter story by watching parodies like these.
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